You want to capture the attention of buyers, but you only have 50 characters (including spaces) to do it!
Make sure your headline is as descriptive and alluring as possible while staying under the (50) character count limit.”
You can use something like:”Upscale property located at…“, “Lakefront home” or even “Beautiful country lane cottage.” To help you out, here is a link to a free helpful tool that grades headlines. It is used by both writers and real estate agents to create compelling descriptions and powerful headlines. The system itself was built on an algorithm that tracks the marketing effectiveness of certain words. To use the program, just type your headline and select “real estate” from the drop-down menu. Then click “submit for analysis.” FYI, professional writers usually score between 30 and 50 although you can score as high as 120. The phrase, “Beautiful country lane cottage,” scored a 75. If you can hit between 20 and 30, you should have a great headline. Remember, you will also need to create an extended description for your Realtor.com listing. Click here for a link on how to write an extended description for Realtor.com Click here for a link to our Photo Guide. Click here for a link on how to write a description for your MLS listing. Click here for more information on how words can sell a home faster and for more.
How do I write a headline for Realtor.com: